A scant 100 years ago, the idea of visiting the French Riviera in the summertime was unheard of in polite society, who deemed the South of France in July and August to be far too hot and bothersome.
Instead, the first-class trains and ornate horse-drawn carriages would start to arrive as the weather cooled and the first snows fell on the Alps, delivering queens and tsars, dukes and duchesses, writers and artists for a glittering winter season of parties and operas and promenading under the palms.
In winter at the turn of the 19th century, the Cote d’Azur was the centre of the fashionable world. In summer, the carriages departed, and the opulent villas and belle époque hotels were shuttered up once more until the haze of summer cleared and the sea again held its enchanting winter sparkle.
And that’s how the Riviera stayed—a resolutely wintertime resort— until the 1920’s, when New York socialites, Gerard and Sarah Murphy, convinced the Hotel du Cap Eden Roc to keep a wing open for them for a summer. After buying a nearby villa the next year, they invited friends F. Scott Fitzgerald and Hemingway for decadent, endless summers of jumping off the rocks into the sea, fabulous parties, and long boozy lunches under the shade of pine trees that buzzed with cicadas.
Read more: The French Riviera in Winter : A Return to Winter Sun and Elegance