Cannes Lions is one of the most important events for those working in the creative communications, advertising and related fields. The Cannes Lions International Festival of Creativity has celebrated everything creative since its inception in 1954. Following on the heels of the Cannes Film Festival, these special awards are also held at the Palais des Festivals every June. As well as handing out numerous accolades, organisers and attendees throw extravagant parties and press events. It is set at an ideal time of year to attend with a luxury yacht charter and enjoy the event in style.
This year’s event takes place from 17th to 24th June, 2017. The Cannes Lions Festival attracts a diverse array of designers, digital innovators, marketers and celebrity guest speakers. This exciting gathering was actually inspired by Cannes Film Festival as cinema screen advertising executives felt the makers of advertising films should be similarly recognised. It was originally held in Venice and later alternated between that location and the French Riviera before finally permanently establishing itself in Cannes in 1984. Since those days it has continued to grow in popularity and prestige and attracts a diverse demographic of creatives and business executives. These visitors want to participate in a cutting-edge event that continues to be relevant and reflect society through creativity.
The Lions Awards are the heart of the celebration and champion work from the past year. They are awarded in a number of advertising and media categories which constantly evolve according to new developments in the industry. Now there are categories including ‘Top 10 Startups to Watch’, ‘Mobile’ and ‘Branded Content & Entertainment’. The juries consist of the best talent with proven creative credentials and influence, and the prizes themselves are highly coveted since the Lion remains the ultimate symbol of excellence.
Throughout Cannes Lions Festival, the superyachts berthed in the Vieux Port form a glamorous backdrop to this already prestigious event. The festival is located on Cannes’ legendary Croisette, exactly where the Cannes Film Festival is situated just one month earlier. The timing of both events is perfect for a French Riviera yacht charter since the weather is warm, but not too hot and sailing conditions are good. As summer has officially arrived along the Côte d’Azur, superyachts become the must-have accessory for companies wishing to showcase their creative genius in a splendid setting.
A superyacht is not just a luxurious place to lay your head at night; they are also impressive venues for meetings, cocktail parties and other networking events. A business lunch on the aft deck could seal the deal you’re looking for, or maybe provide inspiration for your agency’s next advertising campaign. In fact, your yacht charter could become a marketing tool itself if you custom brand it with your logo and banner to ensure your brand is visible to the key players in the industry as they stroll past. However, berths are extremely popular at this time of year, so it’s recommended that you enquire about yachts for the Cannes Lions as early as possible to avoid disappointment.