The coolest label to join the international fashion market in recent months, 209 Mare is redefining men’s luxury beachwear in 2017. The company’s innovative and dynamic apparel can be spotted in the chicest beach destinations around the world, worn by discerning gentlemen who are not afraid to play by their own rules. Men’s beach club attire that brings the elegance of the art deco period to the in-vogue destinations of today, the 209 Beach Blazer and the 209 Swim Shorts merge style with functionality. As the fashion label is headquartered in the Principality of Monaco, the sophisticated blazers are increasingly popular on the Cote d’Azur. We sat down with Gabriel and Federico Uribe, the Owners of the brand, to find out which beachfront establishments they recommend in the town of Cannes – one of the South of France’s most glamorous summer hangouts.
Baoli Beach
The first words uttered from the Uribe brothers were . The sister venue of Cannes’ most exclusive nightclub of the same name, the beach club and restaurant encapsulates the glitz of Cannes and the Cote d’Azur. Serving fine sushi and Mediterranean cuisine, and an array of thirst-quenching cocktails, Baoli Beach is located between the Carlton and the Majestic hotels on Cannes’ Croisette. It benefits from the largest pontoon in the area – the perfect place to witness Cannes’ majestic sunsets.
What 209 Mare said: “Visiting Baoli Beach is a very unique experience. It is the best place to understand why 209 Mare was born on the Cote d’Azur.”
Riviera Beach
Set on a long stretch of Cannes’ golden sands, Riviera Beach offers the quintessential beach experience. Relaxation is the top priority at this pet-friendly, private beach club. From 9am until late, seven days a week, Riviera Beach caters for a distinguished clientele, serving fresh seafood dishes with an Italian twist. Once your food has digested, there is a swim platform out at sea, which offers the perfect spot to look back and admire Cannes. Recline on the club’s blue and white striped sunbeds and understand why so many likeminded travellers enjoy Cannes each year.
What 209 Mare said: “The sunbeds at Riviera Beach are set roughly 2m from the water’s edge. Make the most of the impeccable service on offer by ordering a cocktail to be delivered to you, as you bronze under the warm summer sun.”
Gotha Club
A legendary venue on the Cap de la Croisette, Gotha enjoys the reputation of being among the best of Cannes’ nightclubs. It is surrounded by sea on three sides, meaning it is a magnificent sight to behold. With a line-up of celebrity performers that is consistently impressive, you are guaranteed a great time at Gotha. Noteworthy performers to grace the venue with their presence include David Guetta, French Montana, Martin Garrix, Lil Wayne, Justin Bieber, Wiz Khalifa, A$AP Rocky, Akon, Bob Sinclair, and Paris Hilton, but the list goes on. This is the place to see and be seen in Cannes.
What 209 Mare said: “Gotha Nightclub needs no introduction. Its events regularly push the boundaries of entertainment, setting the standard for the international party scene. This is the ultimate place to break the rules in style in our 209 Beach Blazer.”
