Maybe you take a family holiday every year, but you want this one to be special. You’re tossing up between all the usual luxury vacation options the exclusive hotel or private villa, the high-end cruise ship or island resort.
Forget all that. There’s a much better way – one which combines all the best of these traditional holiday choices and surpasses them with ease. A luxury yacht charter beats all the other vacation options, hands-down.
So what makes a yacht so special? And how does a superyacht charter trump all other vacation options?
‘How long is a piece of string’ is the quick answer to this question. The variation in charter yacht pricing and facilities is simply breathtaking, with French Riviera yacht charters beginning at around €20,000 per week for smaller yachts, and soaring stratospherically upwards to over €1 million per week for the finest megayachts – complete with helipads, elevators, beach clubs, and infinity pools.
It’s fair, then, to say there are some gaps in pricing and facilities. And in those gaps lies your opportunity to join the superyacht set. You may have to sacrifice the infinity pool, but you don’t have to sacrifice the dream.
With more superyachts joining the charter fleet every year, yacht charters are more affordable than ever before. And once you factor in sharing the cost of your charter with a group of family and friends, yacht charter at the small to medium motor-yacht range becomes financially comparable to other luxury holiday options on the French Riviera such as high-end hotels, villas, and cruise ships. And when it comes to experiences, well, luxury yachts win that contest hands-down.
One of the best ways to experience a yacht charter destination is immersing yourself into its gastronomic pleasures – regional food, good wine, harvest festivals and local markets. On the French Riviera, discovering the food markets ashore highlights a Provençal ritual and the link between farm, orchard, ocean and table. With a fabulous climate that sustains agriculture, to experience any French town or city at its core it’s worth being there on market day.
The French Riviera is the most glamorous stretch of coastline in the world, and as such, is probably not the first place that comes to mind when planning a family yacht charter. Yet there’s actually so much great stuff to do with kids on the Cote d’Azur that you’ll struggle to fit it all in a 7-day charter! From tropical beach treasure hunts and underwater villages to zip-lining, firework shows and rollercoasters, the French Riviera is a children’s playground.
We’ve written before about why yacht charters are so great for the whole family, and how to make sure they’re a brilliant success.
The celebrity history of the French Riviera reads like a Who’s Who of the last century. It is a riveting story of butcher kings and widow queens, sex sirens and princesses, scheming billionaires and socialite visionaries, hard-drinking writers and eccentric artists—all flocking to the Riviera to live lives full of decadence, intrigue, and debauchery under the Mediterranean sun.
It is impossible to overestimate the impact a few key individuals had on the meteoric rise of the Cote d’Azur, transforming it from a sleepy 19th century place of medieval villages and rocky sheep farms into the ultimate celebrity destination and the birthplace of the superyacht industry.
Let us take you for a journey down the French Riviera, stopping at the haunts of the celebrities, socialites, and royals who forever changed the French Riviera.
One of the highlights of a French Riviera luxury vacation is travelling slowly down the coast from Menton to Saint Tropez, revelling in the astonishing cuisine of the region and dining in some of the world’s finest restaurants.
A luxury yacht charter along the glittering Cote d’Azur is the ultimate foodie experience, as you dine at Michelin starred restaurants on garden terraces with dizzying sea views, and in opulent dining rooms of golden vaulted ceilings and dripping chandeliers.
If you’ve ever flown into Nice airport in the summertime and looked down at the superyachts crisscrossing the blue, or wandered past the yachts docked in glamorous Saint Tropez, you’ve almost certainly wondered what it’s like to cruise along the French Riviera. How does it feel to be a guest on one of those wonderful yachts?
It is hard to overestimate the effect the heartbreaking landscapes and light of the French Riviera had on some of the world’s great artists. Monet and Matisse, Picasso, Signac and Chagall are just a few who fell under the spell of the French Riviera, enchanted by that mythic, ethereal light falling across the Cote d’Azur’s pastel facades, dusky-blue Alps and sparkling seas.
Many of these great artists came and stayed, finding a new vigour in their painting and spending much of their lives here creating Mediterranean-inspired masterpieces in the fabled southern light.
A luxury yacht charter in the south of france is the ultimate way to visit the artistic highlights of the Riviera, following the lives and works of the masters along a memory-trail of rose’ and Gauloises smoke, scandalous love affairs and tragic suicides. On your yacht charter you can go ashore to visit the fabulous museums and former homes of these artists, dine in fine restaurants hung with their paintings, and admire the very same views that inspired their masterworks. Follow the path of the masters from the dreamy coves of Cap d’Antibes to the flowery hill village of St Paul de Vence and along the coast to the pastel beauty of Saint Tropez.
If you are ever to understand the heart of a place, you must try its food. Food tells a story, and nowhere more than on the French Riviera, which has been rapidly transformed from a sleepy 19th century coastline of sheep farms and fishing villages to a jet-set destination littered with Michelin star restaurants and Provencal restaurants among the grapevines.
The delicacies of the French Riviera chart the cultural history of the area: of rustic peasant foods like socca and the fishermen’s hearty bouillabaisse stew, right through to the Tarte Tropezienne – a cake propelled to fame by a 1950’s silver screen starlet. Above all, Southern French food tells the tale of humble local produce done to perfection—of quality ingredients prepared in a way that startles the palate with something that it expects to be ordinary.
Saint Tropez, originally a sleepy fishing village catapulted into the realm of the international jetset from the 1950’s and has remained the essential summertime playground for the famous and wealthy, where superyachts and sophistication bring savoir faire to the shores of the Mediterranean.
A must-visit stop for yacht charters on the glittering Côte d’Azur, the town has an unrivalled energy during busy months and a genteel charm of true Provençal ambience in the off-season.
Immerse yourself in our ‘Luxury Guide to Yacht Charter in St Tropez’ with practical advice on top places to dine, where to find the best shopping and useful tips about how to book a French Riviera luxury yacht charter.
The French Riviera isn’t well-known for its islands, yet just a stone’s throw from the glitz and glamour of Cannes and Saint Tropez lie tranquil archipelagos of exceptional Mediterranean beauty, where you can stroll through pine forests and rolling vineyards, explore ancient forts and monasteries, and sunbathe on soft-sand beaches in clear turquoise coves.
Stepping ashore on the Cannes or Hyeres islands, you cannot help but feel like you’ve travelled back to a simpler time when Provence was still a sleepy place inhabited by monks and fishermen, ruled by the rhythms of sunny days and the summertime buzz of cicadas. No cars are allowed on the islands and there are few inhabitants, so if you’ve ever wondered what the Cote d’Azur was like before the grand hotels and apartment blocks sprung up along the coast, you simply must visit the enchanting islands of the French Riviera.
If skiing in the Alps and sunbathing on a Riviera beach on the same day seems like a pipedream, read on. There aren’t many places in Europe where people can ski to their heart’s content and then be on the beach in their swimsuits a couple of hours after having a hot chocolate in Val Thorens. A quick and convenient helicopter transfer can transport you to the highest mountains and back down to the Cote d’Azur for a day to remember. It’s worth taking a luxury helicopter flight for the views of snow-capped peaks and dappled azure waters alone. We have selected three mountain/beach flight combinations that are easy to access and varied.
Tignes and Cannes
Tignes is always one of the last resorts to close its ski lifts because of its high altitude. Its 1,550m-3,450m slopes are heavy with snow, which makes it one of the most reliable places for late-season skiing. It’s ideally located in the famous Espace Killy ski circuit, which offers easy access to Val d’Isere. It also benefits from the presence of the Grande Motte glacier, which is open until 6th May this year.
A helicopter from Cannes to Tignes takes just 1 hour and 15 minutes. Enjoy white groomed pistes and white sandy beaches within one day. Sunbathing on Cannes glamorous beaches will take you a world away from the high-adrenaline slopes of Tignes and Val d’Isere. Should you tire of catching the spring sun on the private beaches on La Croisette, you can try one of the many chic restaurants along the prestigious stretch of coast. Alternatively visit the small public beach Plage de Casino nearby the Palais des Festivals, which is sheltered and good for swimming if the temperature is right. If you are a fashionista, don’t forget to take in the Cannes Shopping Festival at the Palais between 14th and 17th April 2017.
Chamonix and Monaco
Chamonix offers the highest skiing in the French Alps with the Aiguille du Midi lift at 3,842 m. Skiing is available throughout spring and closes in early May. Located at the foot of the legendary Mont Blanc, Chamonix’s altitude ensures great skiing and snow coverage. The resort has always attracted adventure seekers and adrenaline junkies with its advanced pistes such as the famous Vallée Blanche, but also has plenty of options for more amateur skiers. Chamonix also has some good restaurants and an abundance of snow activities such as snowmobiling and dog sledding.
After fun in the mountain sunshine, catch some rays on Monaco’s Larvotto Beach. This soft pebble man-made beach has a unique city setting, beautiful clear water for swimming and plenty of eateries around to satisfy even the pickiest of foodies. The good thing about this beach is how convenient it is for Monaco’s attractions such as the casino and the beautiful gardens. It’s also close to five-star restaurants and designer boutiques.
If you are in Monaco in April don’t miss the chance to ski in the morning and watch the Rolex Tennis Masters at Monte-Carlo Country Club in the afternoon. The event brings the finest athletic talent to the city-state from 15th to 23rd April. The championship takes place in the stunning setting of the Monte-Carlo Country Club, which directly overlooks the sparkling Mediterranean Sea. People who prefer cars to sports, should pair a Chamonix helicopter ski trip with a visit to Top Marques, a prestigious luxury goods and supercar show which takes place on 20th-23rd April at the famous Grimaldi Forum. Taking a helicopter from Monaco to Tignes, Chamonix or Val Thorens is also an option if you’d prefer ski in the afternoon or enjoy the après ski scene.
Val Thorens and Nice
Val Thorens is the highest purpose-built ski resort in Europe and it has enviable snow conditions. Located in the enormous Trois Vallees ski area, it is home to more than 140km of pistes above 3,000m, and since most of them are north-facing, skiing goes on until late in the season. The resort is car-free, making a luxury helicopter transfer the ultimate ski pass with hundreds of mountain peaks in sight. However, if you’re hoping for a ski pass a little closer to earth, you’ll be pleasantly surprised to find special deals are usually available on lift tickets from mid-April. The season runs through to May and re-opens for glacier skiing in the summer. The cutting-edge ski facilities and high-tech ski lifts complement the informal and laid-back feel of the resort.
When you’re ready to enjoy your apres-ski on the beach, fly to Nice where the water is clear and inviting and the scenery is beautiful. Neptune Beach is a wonderful central private beach option that is affiliated with the famous Negresco Hotel off the Promenade de Anglais. It’s also family-friendly and its beach restaurant has a children’s play area. In the unlikely event that the weather takes a turn for the worst, the indoor lounge area offers various games to pass the time. Plage Publique du Voilier is located nearby on the Blue Beach and is close to attractions like the Museum of Fine Arts. Nice’s beaches stretch along the coast for 10 kilometres so you’ll have your pick of private or public ones. They are composed of large pebbles called ‘galets’ that make the water a uniquely vibrant blue.
With these combinations of Riviera helicopter flights you are never far from a beach or mountain. So enjoy the best of both worlds!
Known worldwide as the go to destination for a superyacht charter, the French Riviera has upheld its strong reputation amongst the elites for decades, making it a particularly popular region for yachting with hotspots such as Monaco, Cannes and St Tropez.
The proximity of Nice’s airport to Monaco, Cannes and other key locations on the Riviera transform it into a magnet for private jets in the summer, which are catered to by a separate terminal throughout the year. From there, transport can be easily arranged to start a charter either in the Port of Nice itself or even in Monaco, just 7 minutes away by helicopter.
Sunshine, superyachts, and Saint Tropez: can there be a more wonderful combination? But for many, the dream of a Saint Tropez yacht charter hovers just out of reach. Until now.
We know that not everyone has the time or funds for a leisurely week-long superyacht charter along the French Riviera. But that certainly doesn’t mean you can’t enjoy the best bit of all: a weekend superyacht charter in Saint Tropez. In Saint Tropez, you have a magical stretch of the Riviera which combines all that’s special about the Cote d’Azur: a rolling Mediterranean landscape, soft white sand beaches, picturesque Provencal villages, glamorous boutiques, Michelin-starred restaurants, hedonistic nightclubs — and a whole lot of celebrity sparkle.
So if you want to experience the best of the French Riviera by yacht, but only have a weekend to do it in, then a Saint Tropez weekend yacht charter is your dream solution.
After an adrenaline-filled morning on the yacht’s watertoys or a few pleasant hours spent exploring the enchanting hill villages of Provence, it’s time to indulge in some pampering. The French Riviera is home to some of the most spectacular spas on earth, and as you float along the coast on your French Riviera yacht charter, you may well be tempted to try them all.
Whether you want to try the latest in caviar facials, invigorate the senses under an ice-fountain, or drift into a blissful reverie with a gentle Swedish massage, you’ll find what you’re looking for in one of the Cote d’Azur’s ultra-luxury temples to wellbeing.
Glamorous, decadent, and dripping in celebrity history, the beach clubs of the Cote d’Azur have long been synonymous with the superyacht set. Yet of the hundred or so beach clubs along this stretch of storied coastline, which ones should you visit on your superyacht charter?
The best beach clubs have a seductive magic about them, an allure that goes far past the sophisticated decor, the handsome charm of the waiters, or even the softness of the sand where white-cloth tables sit before the sparkling sea. At the top beach clubs—the ones that the A-list compete to get into in the long, languorous days of a Mediterranean Summer — there’s a lingering sense of summers past, of all the famous people who have mingled, dined and danced here, passing happy days diving off pontoons and basking in the sun.
So join us as we float from the towering cliffs of Monaco down to the Gulf of Saint Tropez, dropping anchor at the most glorious beach clubs along the French Riviera.
Monte-Carlo Beach Club
This prestigious beach club at Monte-Carlo Beach Hotel offers the most impressive selection of options of any Monaco beach club, with a private beach with watersports and luxury tents; an Olympic sized saltwater swimming pool with diving tower, and a Michelin star restaurant on a deck overlooking the glittering sea. Laze back in your cool striped cabana with a hookah pipe, go parasailing high above the Mediterranean, or dine on fresh deliciousness at Elsa, the first all-organic restaurant to be lauded by the Michelin inspectors. Naturally, there’s also a spa onsite to take your pampering beach club experience to the next level.
The global Nikki Beach franchise has extended its reach with a pop-up ‘beach’ club on top of the Fairmont Hotel, which will return for another bout of party madness in April 2017. All the action at Nikki Beach Monaco takes place around the pool, which is surrounded by luxurious white deckchairs, from which you can indulge in some quality people-watching or gaze out at the endless Mediterranean views. With chilled DJ beats ramping up as the day wears on, Nikki Beach Monaco feels very much like a daytime nightclub, so it attracts a young crowd bent on having a good time.
If the idea of loud DJ music and enthusiastic young things spraying Champagne makes you want to retreat with haste to a place of cool, calm exclusivity, there can be no better oasis than La Note Bleue in Monaco. This sophisticated beach club at Monaco’s Larvotto Beach offers a garden-like setting by the sea, with decadent daybeds with wispy curtains, soft white deckchairs by the water, and elegant dining tables shaded by graceful sweeps of canvas. At night, drink and dine by soft lantern-light as notable jazz musicians play to an appreciative crowd.
For sheer celebrity history and Mediterranean charm, it would be hard to go past Paloma Beach, an iconic beach club nestled on a small cove in exclusive Cap Ferrat. Family-run since 1948 and named after Picasso’s daughter, the beach club at Paloma Beach offers heart-soaring views of cliffs and blue-green sea, with opulent villas climbing the steep slopes behind. Paloma Beach isn’t shiny and decadent— in fact it’s slightly rustic compared to its Monaco counterparts, with the same “shack” from 1948 serving up fresh-grilled seafood and family-style service to the dining tables scattered along the pretty pebbled beach. Paloma Beach promises the French Riviera experience… as it used to be. After a refreshing swim in the crystal clear water, lie back on a deckchair with an icy glass of rose’ and listen to the cicadas buzzing in the nearby pines. A place of family tradition, celebrity patronage, and the bewitching nostalgia of summers past, Paloma each is the French Riviera, and it would be remiss not to stop here on your Cote d’Azur yacht charter.
Return to where the French Riviera legend truly began, at the gloriously pretty Plage de la Garoupe. This stunning powder-white sand beach is where an American socialite couple called the Murphys launched the French Riviera as a summertime destination in the 1920s, clearing the beach of seaweed and fishing nets and inviting Hemingway, Fitzgerald, and Picasso to sunbathe and swim in the crystal clear waters. Today, Plage Keller is the pick of the beach clubs along this pretty cove, offering excellent Mediterranean food in a sophisticated setting and beautiful views across the Bay of Angels to the distant Alps. Take a table on the silky soft sand or a deckchair on the long jetty, shaded by jaunty yellow umbrellas. Celebrity history is everywhere on the Riviera— if you only know where to look, and the refined Plage Keller beach club is the ideal beach club to celebrate the birthplace of the Riviera as we know it.
This designer-chic beach club is part of the Hotel Martinez, and is famous for its wide beach area and vast pontoon with teak decking and deliriously comfortable lounges. The most sought-after beach club experience in Cannes, Z Plage has an adjoining restaurant, a smoothie and cocktail bar, and a beach cabana offering Givenchy spa massages during July and August. Find your heaven under the shade of a white umbrella, or find an oasis of privacy between wisps of white curtains that wave gently in the afternoon breeze.
This glamorous beach club is a sister venue to the famous Baoli nightclub in Cannes’ Port Canto, and attracts the same A-list crowd of the young and genetically blessed. With a premier position by the majestic art deco façade of the Carlton Intercontinental hotel, Baoli Beach is the perfect venue to have an elegant lunch at a table on the sand or soak up the sun on the large jetty covered in plush deckchairs. The white and cream décor is set off perfectly against the blue sea and sky, and as the day heads into afternoon there’s a party vibe in the air that carries on long into the summer nights.
When talking of beach clubs in Saint Tropez, you simply must start with Club 55. In 1955 when filming And God Created Woman, Brigitte Bardot’s husband Vadim mistook a simple bungalow on the beach for a bistro, and asked the owner if the film crew could have something to eat. His wife kindly agreed to cook them a meal, and so history was made. That film would propel both Bardot and Saint Tropez to global stardom, and with it, the humble bungalow that would soon become the infamous Club 55 beach club.
Today, the bungalow still stands, surrounded by tall stands of bamboo and tamarisk trees that bend gently in the afternoon breezes which skip up off the water. Tables are shaded by swoops of white canvas, deckchairs are set up on the soft sand with stunning views, and as the day goes on and the inhibitions loosen, people begin to dance. Club 55 is beach club royalty, and the guest list shows it.
For a younger and wilder crowd, head to Nikki Beach St Tropez where beautiful young things dance on tables to big-name DJs, and as much Champagne seems to get sprayed as is drunk. This is hedonism at its most energetic.
In Summer, expect your A-list crowd of young celebrities and racing drivers to be tempered with a crowd of party-goers keen to brush shoulders with the superyacht set. Despite the name, Nikki Beach St Tropez isn’t actually right on the beach, so all the action centres around the pool, which is surrounded by the signature all-white lounges and daybeds of the Nikki Beach franchise.
Tradition is important in Saint Tropez, but it is not everything. Every once in a while, a newcomer announces its arrival with such success and fanfare that it immediately rockets to the top of the ‘must-visit’ list. Bagatelle Beach is one such venue, expanding to Saint Tropez after success in St Barts, Rio, and New York. After a fire destroyed the beach club in early 2016, Bagatelle Beach reopened and is going from strength to strength. The décor is coastal chic, with wicker chairs, white tablecloths, and flashes of bright blue — all reflecting that air of bright light and sparkling sea which makes the Riviera so entirely irresistible to anyone with a touch of romance in their soul.
Bradley Mitton, founder of Mitton Wines and Club Vivanova brings a new level of sophistication to the world of wine for expats in the French Riviera and Monaco.
Hi Bradley. Could you tell us a little bit about yourself, your background, and your business?
I left the UK twenty five years ago to travel and experience Australia and Asia and through various work opportunities, I developed my career in the food and beverage industry and worked for eleven years amongst a number of reputable fine dining restaurants in Australia’s Gold Coast, Cairns, Hong Kong, Manila, Subic Bay and Seoul. The affinity of food and wine played a large part during my last eight years working in Asia and when I moved to Seoul in 2000, I managed an international business that focused on gastronomy, Australian wines and cigars and I acquired the ability to successfully market and promote wines, menus and events. It was when I moved to Berlin in 2002 that I started working primarily in wines and I decided that it was time to set my own company up so on a shoe-string budget, I established Mitton International Wines. The company is based in Berlin, we import boutique Argentinean, Australian, New Zealand and South African wines to Central Europe and we sell exclusively to leading hotels, private clubs, villas, yachts and international restaurants across the Continent. I then pioneered Club Vivanova that runs events in parallel with my wine business in locations that list our products as a service to build relationships with our gastronomy partners. Both Club Vivanova and my wine business work hand-in-hand to develop relationships between our wines and our clients and they are growing dynamically in the seven European countries that we work in. I currently travel throughout Europe training and educating hotel and restaurant employees in the diversity and regionality of New World wines and hosting my wine events that are mostly sold-out in Barcelona, Berlin, Milan Monte Carlo, Prague and Warsaw building great business and social connections for me and my partners. We host around 80 events per year.
Why did you decide to switch gears from being a chef to wine importing/distribution and event management?
It wasn’t something that I planned as I loved running and working in restaurants but as my career progressed, I started moving more towards sales, marketing and events and in 2002, I was flown to Berlin from Seoul and employed by a German wine importing company to channel their portfolio towards the New World and so I went from running restaurants to selling into them and the move was seamless. Having a good understanding of your clientelle is important and I understand the gastronomy business well, so I was naturally able to build a good rapport with my sommelier and restaurant managing clients. Looking back, I am happy I made the move, the restaurant industry is a killer; long hours, heavy pressure and it’s tough to make money in this sector, there’s just so many flaws in the industry that cause financial loss. The social life is great but the financial benefits just didn’t weigh up for me so I think simplifying to a trading operation made business life somewhat less stressful for me and more clean in an operational point of view.
You’ve been running your company now for 13 years. How long did it take for it to become successful?
I’m still working on that. The first five years was just building, setting-up clientelle, establishing a database, changing portfolios, learning from mistakes, losing money left right and centre and basically trying to get a start-up business on the road. It was very tough, long hours but inspirational and a great learning curve. I see my business as an train, with an engine and carriages and you have to continuously fine tune the engine to keep it moving ahead but also make sure the carriages (employees, administration and back-office) are keeping up as in our business, it’s the weakest link that is the threat. The wolf is only as strong as the pack and the pack is only as strong as the wolf; so you have to have the whole package running like clockwork from purchasing to pricing and stocking, communication then delivery and of course, the after-sales. We run a slick and specialist operation, I refuse to accept mediocrity and I’m always challenging ourselves internally to do better and be better and grow but carefully and in a planned and selective manner.
You mentioned that the first few years were tough. How did you keep yourself motivated?
I used to take each day as it came, there are always fires to put out with the business and issues to deal with and you’re going to have battles and you win some and lose some but you’ve just got the make sure that you win the big war, that’s the main objective and you’ve got to always be trying to streamline the way the company runs. The motivation comes from within, you need to be hungry, you have to want to survive and succeed and if you are not driven , you just won’t make it and if you’re not strong, it’s no use even starting out. There are employees and there are entrepreneurs and we all have our place in life and I think I was just born ready; I motivate myself and focus on my targets, taking very little notice of distractions and negative people or influences, I take most of my business decisions myself and I am driven to be the best and I think even though that can sometimes be a bit dangerous, that is the key to success, if it is controlled and not erratic. Never take no for an answer and if you fall down failing, just get up, and start again, keep going. Winston Churchill once said that when you’re going through hell, keep going!
You’re originally from England but have lived in Australia, Hong Kong, the Philippines, South Korea, Germany, and now France. Which place has been your favorite so far and why?
I’ve enjoyed everywhere that I’ve lived for different reasons and at different times, they showed me many different facets of life; but my favourite part of the world is the South of France. I studied French at school for eight years and I fell in love with the language, the literature, the culture, the food, the art, the women, the fashion, just everything, it was all so romantic and so when I moved back to Europe after Asia, I decided to develop my wine business in Monaco and travelled frequently and just fell back in love with the lifestyle. Eventually I had enough business there to be able to move and now live in the hills behind Cagnes Sur Mer looking down over the Mediterranean and it’s serene. The food is wonderful as are the wines, you can be in many of Europe’s business cities quickly and the pace of life is slow so I can balance that with my frantic, travelling and pressured corporate life running events and wine sales. One thing I have always respected though is my work ethic; it’s a relaxing and ambient place to live but you’ve always got to make money, if you start to get too comfortable here, you can end up on the slippery sslope of just having fun and then waking up one day with nothing. So I still work as hard here as I have ever done, but I just enjoy life in this region so much more than anywhere else I have lived. And I think that if you’re willing to give and commit in business in this part of the world, there are amazing rewards.
Have you ever experienced any major culture shocks?
Yes, plenty and especially in Asia; it’s an amazing place and just has so much to offer and the diversity of cultures is quite astonishing. I’ve lived in mud-huts and tree-houses and travelled extensively through East Timor, Komodo, Lombok, Bali and other parts of Indonesia in the 1990s. I spent a few months in the North of the Philippines living amongst the rice paddies in villages without power and I set-up a restaurant in Boracay (Philippines) before it had any power and the restaurant and kitchens were run off generators. I have many wonderful, humorous, humbling, sad and inspirational stories from my experiences and they all built me to be the person I am today. I’m going to write a book.
Where would you say people are most conscious of how they dress and how they present themselves?
I can’t say France as I think in general, the fashion in this part of the world can be superficial and scruffy so I will say Milan; locals always look sharp and Italians have a wonderful and diverse fashion sense; it’s not a style, it’s a statement and in Milan, everything is fashion, the people, the buildings, the restaurants, the designs, the hotels; they just like to make things look good and they like to look good themselves. It’s a great pleasure walking around Milan seeing how people really take pride in what they wear and how they look; I like that, it shows self-respect and pride and a drive to look and feel well.
The traditional English and French styles are quite different. Would you say living in France has had an influence on your style?
I haven’t lived in the UK for 25 years; the styles are at different ends of the fashion spectrum. Living in France has made me dress less formally but with an open-mind to believing that most clothes fit together, jeans with a jacket and formal shirt, colours that would normally not go in the UK, for example brown shoes with blue trousers is forbidden in the British scene, I’ve become less classical and more Continental and I like it, it’s relaxed. I buy most of my suits from Ermenegildo Zegna, shirts from Gucci and Dolce Gabbana, ties from Hermes and shoes from Tod’s. You can mix and match here as long as you’re looking elegant.
How would you describe your style? How has it evolved over time?
Yes, definitely, we evolve as we get older. I would say I’m a classic dresser, I like clean-cut, blues and whites; I try to dress sharply but casually, open-necked shirts, dark colours and not always formal clothing but I have to look professional and elegant as I’m meeting and doing business with leaders of the greatest hotels on the Continent and they want to deal with like-minded, executive, quick-thinking and clean-cut partners. You have to be able to walk into a room and make an impression in my business and wearing something sharp but acceptable to the eye is important.
What items will you never leave home without?
I never leave home without my sunglasses (unless it’s evening) or a jacket. I always wear a jacket, I think it’s a great accessory to turn any outfit into something that makes a statement. I also always wear one ring, a gold one my Mother gave to me; it’s a charm, but I think minimal jewellery is also important and of course a good watch.
Why is it important to present yourself well?
As I’ve mentioned, the people I deal with in business and the people that I like to surround myself in general in life are international business leaders. They run exceptional and highly professional operations in which success, efficiency and leadership is key and so I have to have an effect on these people when I meet them and in turn, they also want to also do business with sharp, sincere, executive and elegant people. So I have to look the part, to fit the sector that I work in and that means dressing well, not over-dressing but just to be clean and crisp and I have to wear that character well to present myself in the right manner. It’s not just what you wear though, it’s how to carry that but the impression has to be right and of course the style of clothes you wear is important.
Turning back to Club Vivanova – what are the most important elements of a good event?
Again, I think it all comes back to relationships and efficiency. One of my regular attendees recently sent me a testimonial, it said “Bradley is the soul of Club Vivanova, the brains and the heart behind it, and that is a guarantee in itself for us that he will continue to attract new and interesting people.” My club members and my clients trust my judgement and they expect excellence, they expect the best and I cannot give anything else, no waivering, no excuses, we have to perform at the absolute top level as reputations are always at stake and so we have to put on a good show. If we have partners involved, they have to fit the profile, they hav to be leaders in their sector. The most important elements for a successful event are good communication, promotion and advertising of the date, an excellent and tested menu with specialist wines that match, a unique venue that is managed well so there are no disappointments and then of course I run each event like my own open pop-up restaurant, we manage the door, the aperitif, the service, the menu, wines, presentations then the finale of the event with appreciations, after-service images posted online and so on. We have to have a well-run, professionally executed package so people arrive, and they know I’m taking care of business until the end of the night. It is tough work as we’re dealing with temperamental human beings, alcohol and food it can get complicated but it is inspirational and challenging and I love it, because we always do it right and so we always succeed.
What are your future plans for your businesses and your “brand”?
I just keep my head down, keep pushing for better and more exclusive events, inspirational event partners, out-of-the-box thinking in regards to the concepts but all the time, remembering that it’s the clients who have to enjoy themselves so we have to feature projects that will impress or interest them. Our plans include two galas in 2016, one at the Fairmont on 12th March and one at the Café de Paris on 23rd April. I’m also releasing and wine and food cookery book and we’re just going to keep pushing to be better, fine-tuning all the time, listening to our clients, re-focusing and using all of the criticism we get positively to drive the brand forward fast. The brand has grown extensively in Monaco, though it is always important to be grounded in this part of the world and stick to the basic guidelines of running a successful business. Success goes to people’s heads, not mine, we’re still the same, caring, small company we were ten years ago, straight and true and I’ll never lose that special sincere touch that we give to everything that we do.
Are there any rules or principles that you live by? What keeps you grounded?
Principally, I try to be a gentleman. I believe in truth and sincerity, there is no other way; and that you only get out of life what you put in, I am a non-believer in luck or fate, business and success is 0% luck and 100% determination and grit. My father always taught me that there are two ways of doing things in life, the right way and the wrong way and the right way is always the hard way and so getting to the top is painful and sometimes lonely but when we strive for that and drive ourselves to do things correctly, no short-cuts, no excuses, then we normally get to where we want to be. And then when we get there, we aim for the next plateau and so on. Driven people are never satisfied, they just want to keep becoming better and better and so I stick to my principles and strive for greatness in work and in life. I’m grounded because I’m a father, my son is 16, he lives with me in France and so I have a wonderful home life, full of love and happiness. I cook a lot at home, I entertain and run my home like an extension of my old restaurants and that is what gives me the grounding that I need. I love nature and so spend lots of time in my garden and I run most mornings between 5 and 10 kilometres, it clears my mind, focuses and channels my thoughts and once I arrive at my desk, I’m ready to challenge anything that comes my way.
What’s one piece of advice you would give to aspiring entrepreneurs?
In my field of sales and marketing, I would advise entrepreneurs not to take on anything that you are passionate about, you have to work with a business almost remotely as if you’re tuning a racing car, feelings and personalities have to be left behind. If you’re too close to your business personally, you’ll make emotional decisions, not good. Decisions have to be made clinically and with a view to total survival. I’m not saying that you have to be impersonal but business is business and business is cut-throat these days and if you want to succeed and build something substantial in a lifetime, you have to be ready to challenge, sacrifice, accept physical and mental pain and sleepless nights and drive yourself to perfection. Nothing in this life is easy, there is no free lunch, so be prepared to do it the right way, the hard way and always surround yourself with amazing, smart, sharp and successful people and always be true! “If you can keep your wits about you while all others are losing theirs, and blaming you. The world will be yours and everything in it, and what’s more, you’ll be a man, my son.”
It’s easy to fall in love with a classic, and M/Y Antisan is a stand out with a perfect mix of elegance and classicism. Based at Vieux Port, Antisan is one of the best options for luxury yacht charter for groups in Cannes.
At 33 metres in length with a beam of almost 8 metres, Antisan offers a well-priced charter experience where her generous dimensions place her as a fine choice for clients seeking space that is usually found on bigger yachts.
Available for Mediterranean charters throughout the year, Antisan’s professional crew are highly skilled with service during luxury events and parties in Cannes and her onboard areas allow clients to maximise their experience for relaxing or entertaining as they wish.
Antisan has the capacity to host parties in port for up to 100 people, or even larger numbers during Cannes events such as Cannes Lions, Cannes Film Festival, MIPIM, ILTM or MIDEM utilising the adjacent quay.
As with these words from Renoir, visiting the French Riviera can only be felt by experiencing it, going to see the same landscapes that attracted famous painters, dining at the same restaurants that hold Michelin accolades and chartering a yacht in the same bays that writers and poets gain inspiration from.
Cannes, a major destination in the south of France, is an excellent starting point for yacht charters on the French Riviera. With easy accessibility to both Nice Côte d’Azur Airport and Cannes-Mandelieu Airport, Cannes has a well-established infrastructure for major conferences and events, and ample luxury offerings to satisfy any yacht charter guest.
Time ashore can be spent dining at great restaurants from traditional French bistros to fine cuisine, browsing some of the best luxury boutiques on the Côte d’Azur or sightseeing at world-class art museums and galleries.
From chic coastal towns with archaeological ruins to fishing villages clinging to cliff sides, from lemon groves and vineyards nestled on lush hillsides to unspoiled beaches with aquamarine water, Luxury Today delves inside 4 stunning Mediterranean yacht charter destinations that are hard to match for a luxury escape.