Each March, the iconic Croisette in Cannes transforms into the epicentre of the global real estate world with the arrival of MIPIM, the Marché International des Professionnels de l’Immobilier. Over four impactful days, leading investors, developers, policymakers and corporate leaders come together for networking, deal-making and thought leadership. Amid high-profile conferences and waterfront exhibitions, savvy companies are increasingly choosing to elevate their presence by chartering luxury yachts — not just as transport, but as powerful hospitality platforms.
For brands that want to stand out, a yacht charter isn’t simply about glamour — it’s a strategic asset for visibility, client engagement and prestige. And no one understands this better than Bespoke Yacht Charter, specialists with over 20 years of experience arranging bespoke yacht charter experiences during MIPIM and other flagship events on the Côte d’Azur.
Why a Yacht Charter at MIPIM Matters
MIPIM is renowned worldwide as the premier event in real estate. Drawing tens of thousands of participants from every continent, it’s where major investment decisions are shaped and deals worth billions come to fruition. Yet with such a crowded marketplace, securing meaningful time with clients and prospects can be challenging.
This is where a luxury yacht charter comes into its own.
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Prime Positioning: Yachts berthed in the Port of Cannes, particularly along the Albert Édouard Jetty directly adjacent to the Palais des Festivals, sit at the heart of the MIPIM action. This visibility becomes an invaluable branding opportunity — your vessel literally becomes a high-impact landmark during the event.
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Versatile Hospitality Venue: Unlike traditional venues, a yacht can serve multiple roles — from a meeting space and breakfast station to an evening cocktail lounge or gala dinner setting. With elegant interiors and spacious decks, a well-chosen yacht provides a seamless mix of business and pleasure.
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Privacy and Discretion: For CEOs, investors and decision-makers who value confidentiality, a yacht offers private space away from crowded conference halls. It’s an environment where meaningful conversations can unfold naturally.
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Brand Exposure: A yacht charter can be customised with branded elements — flags, banners, carpets, or logos — establishing a visual presence that complements your corporate identity.
Bespoke Yacht Charter: 20 Years of Riviera Expertise
When planning a yacht charter for MIPIM, partnering with seasoned experts is essential. Over two decades, Bespoke Yacht Charter has honed its craft in delivering tailor-made yacht experiences for corporate clients, particularly during major Riviera events like MIPIM, Cannes Lions, MIDEM, MIPTV and the Cannes Film Festival.
Their deep local knowledge and network in Cannes make them uniquely positioned to guide clients through every step of the yacht charter process — from selecting the right vessel to managing logistics and bespoke onboard experiences.
Holistic Charter Management
A MIPIM yacht charter booked through Bespoke Yacht Charter is not a one-size-fits-all offering: it’s a bespoke journey curated around your corporate objectives.
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Tailored Yacht Selection: With access to a wide range of luxury motor yachts and superyachts, Bespoke Yacht Charter evaluates your goals, guest list, and event agenda to recommend the best fit. Whether you’re hosting an intimate board meeting or a VIP reception for dozens, they find the vessel that aligns with your vision.
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Prime Berth Allocation: Securing a berth in Cannes during MIPIM is competitive — prime spaces are limited and in high demand. Bespoke’s established relationships with port authorities and local partners significantly improve your chances of obtaining a top-tier location.
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Event and Hospitality Logistics: From branded signage and specialised catering to chef services, DJs or live musicians, Bespoke Yacht Charter manages every detail to ensure a polished and unforgettable experience.
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Tailored Itineraries: Your charter can be designed around your schedule — hosting breakfast meetings at sunrise, lunch presentations mid-day, and evening receptions under the stars.
Their brokers will even handle berth applications on your behalf at no extra cost, ensuring you can focus fully on your event strategy.
The Strategic Advantage of Yacht Chartering at MIPIM
Chartering a yacht for MIPIM is more than an indulgence — it’s a strategic business decision that blends functionality with high-end appeal.
Enhanced Client Engagement
In an age where first impressions matter more than ever, hosting clients aboard a luxury yacht creates an immediate sense of privilege and exclusivity. It’s an unforgettable setting for building trust, strengthening relationships and facilitating conversations that matter.
Whether it’s hosting a relaxed lunch overlooking the Mediterranean or organising a VIP cocktail before a keynote session, a chartered yacht adds credibility and allure to your corporate hospitality.
Customised Brand Experiences
Unlike rented hotel ballrooms or temporary event spaces, a yacht offers a private backdrop where your brand can shine. Elements such as custom signage, branded menus, personalised gifts and curated entertainment transform the yacht from a venue into an extension of your corporate identity.
Competitive Differentiation
In an environment as competitive as MIPIM, every detail counts. A luxury yacht charter signals confidence and ambition — distinguishing your company from competitors and helping to attract key stakeholders’ attention.
Planning Your MIPIM Yacht Charter: Practical Considerations
To maximise the benefit of your charter:
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Book Early: Due to high demand and limited berths, it’s recommended to secure your yacht well in advance — ideally 6–12 months ahead of MIPIM.
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Define Your Goals: Clarify your objectives — whether private meetings, hospitality, brand activation or a combination — and communicate these clearly with your charter broker.
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Budget Appropriately: Costs will vary depending on yacht size, amenities and services. Consider all elements including berth fees, crew services, catering, branding and entertainment.
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Leverage Onboard Flexibility: Use the yacht’s spaces creatively — think boardroom setups, media facilities, lounge areas and scenic decks for receptions.
Conclusion: A Yacht Charter That Works as Hard as You Do
For companies seeking to make a bold impression at MIPIM in Cannes, chartering a luxury yacht is a sophisticated strategy that blends elegance with effectiveness. It offers an exclusive waterfront platform for hosting clients, showcasing your brand and facilitating high-level conversations — all in the unparalleled setting of the French Riviera.
With two decades of experience crafting tailored yacht experiences for MIPIM and other major events, Bespoke Yacht Charter stands as a trusted partner capable of delivering seamless, impactful and bespoke yacht charter solutions.
For those ready to redefine their MIPIM presence and capitalise on the powerful combination of strategic hospitality and luxury, the time to begin planning is now.
